RIVAL SONS Sign Major Deal; Album to Follow
RIVAL SONS SIGN ONTO MAJOR LABEL
Album expected in 2018 from California rockers
By: Brandon Sims
Rival Sons Ink Major-Label Deal with atlantic; album to follow
After seven years and five exceptional albums, the Southern California-based rock band, Rival Sons, has finally earned the record deal they so rightfully deserve. Last week the group inked their first major-label deal with Low Country Sound/Atlantic Records. After recently reuniting with a familiar face in Grammy Award-winning record producer, Dave Cobb, at the historic RCA Studio A in Nashville, Rival Sons will release their major-label debut later this year.
While Rival Sons may be an unfamiliar name to some, to others they are a well-proven quartet who has been rocking crowds across the festival circuit for years. Having notched appearances at events like Download Festival and Lollapalooza under their belt, as well as tagging along on Black Sabbath’s 2016 “The End” tour as the opening act, the band’s live performances and truly exceptional recorded material has finally helped gain the attention of the big-wigs at Atlantic.
Wary of being taken advantage of, Rival Sons has been cautious over the years in regards to the labels they choose to release their music under. Guitarist, Scott Holiday, told the Independent in a 2015 interview that the bands ideal situation has been to avoid the “360” deals, which means signing away touring and merchandise revenue – something most modern bands rely on to earn their living. With this in mind, it would be interesting to find out the logistics of their new record contract. Especially considering this is Holiday’s second stint with Atlantic, having recorded an album for the label in 2000 with his former band, Human Lab. The group spent two years recording an album that was never released.
On that subject, Holiday said in an interview with Planet Rock, “It's painful to make a piece of art and not having it see the light of day, but I saw how the record business worked. And after that experience, I had to run in the other direction."
This time around, coupling the band with record producer, Dave Cobb, is sure to be a great move by Atlantic. Cobb is coming off a huge year in which he saw his work awarded with two Grammys, including Best Country Album for Chris Stapleton’s, From A Room Vol. 1, and has a plethora of other notable industry awards dating back to 2011. Most importantly, the Cobb/Sons connection has already proven to yield exciting results. In 2014, the band met with Cobb in Nashville to record their fourth album, Great Western Valkyrie, which spawned what many would call the Sons’ best work, including "Electric Man", "Open My Eyes" and "Good Things."
This group of talented musicians is set up with all the tools necessary for a band to achieve large-scale success. They consist of a solid song writing duo between frontman Jay Buchanan and guitar player Scott Holiday, who have proven they are capable of working together to produce hard-hitting, soulful rock tunes worthy of entertaining arena audiences. Most notably, Buchanan, a 31-year-old California native, possesses the vocal range and musical showmanship to help propel the band into a state of mainstream notoriety. Holiday is no small contributor either. Upon listening to him speak, it’s clear that Holiday has maintained a vision for Rival Sons from the beginning, and it’s evident in his song writing. His guitar playing is bold and serves as the bands driving force, in combination with Buchanan’s undeniably relentless lead vocals.
Even when looking at the band from a visual standpoint, it’s easy to see that the group understands a thing or two about marketing. For one, the band practically oozes “cool.” I mean, Holiday sports a freaking handle bar moustache and plays a gold and white Gibson Firebird –a guitar that doesn’t exactly say “don’t look at me.” The group also has an entertaining and refreshing stage presence. Buchanan knows how to work a crowd, and the rest of the group looks in their natural habitat on stage in front of thousands of screaming fans.
Based on what this band has already accomplished, as far as the material they’ve put forth, it’s hard not to consider them as true contenders to lead the rock n’ roll resurgence. At this point, I am putting Rival Sons right up there with bands like Alabama Shakes and Arctic Monkeys, as far as bands whose next career move I am most excited for.
For the time being, Rival Sons has announced a short tour across a number of east coast States. With the announcement of the Atlantic deal, it’s safe to say that this is only a prelude of what’s to come from these guys in the near future.
May 1. WHITESBURG, KY Appalshop Theater
May 2. WHITESBURG, KY Appalshop Theater
May. ATLANTA, GA Shaky Knees Festival
May. 5. NASHVILLE, TN 3rd and Lindsley
May 6. ASHEVILLE, NC Orange Peel w/ J. Roddy Walston and The Business
May 8. RICHMOND, VA The Broadberry
May 9. WILMINGTON, DE The Queen
May 11. GRAND RAPIDS, MI Intersection
May 12. PITTSBURGH, PA Rex Theater
May 13. JERSEY CITY, NJ White Eagle Hall